About Strategic Plan Horizon 1 – Paris 2024 – ‘IMAGINE’
IMAGINE was launched in 2023 following confirmation that Brisbane was the successful host city for the Brisbane 2032 Paralympic Games.
IMAGINE aligned to Paralympics Australia’s brand positioning ‘IMAGINE WHAT WE CAN DO’, an integrated campaign provoking Australians to imagine what our Paralympians could achieve with the full weight of the nation behind them.
